Typography becomes the brand’s voice representing the business’ identity and attracting the audience. Hence, you must consider how branding typography would appeal to audiences and serve your business since each type has meaning. Aside from that, there are some of the importance of typography in branding business.
Are you still clueless about how typography would be a game-changer in business branding? Dive deeper into this article to know more about the facts.
There are facts behind each typography for logos and poster designs for business. You must choose the most authentic, unique, and meaningful typography to speak for your business voice and tone. What can you do to pick the right typography as the representative of your business?
Also Read: The Top 7 Best Fonts for Designers in 2024
Basic knowledge about your brand plays an important role in influencing the typography candidates. Describe your brand concept whether it is formal or informal, the identity would be educational or informative. In addition, the tone of your business concept must be in your consideration.
Speaking about the tone of your business concept, font pairing is necessary to put the typography into the right voice. A good pairing of fonts with high readability can communicate to the audience and express the context and emotional appeal. This is how your brand will speak to the audience with shown typography tone.
In addition, the contrast in the typeface impersonates visual hierarchy, meaning the design will be eye-pleasing for the audience. You can adjust the weight, size, and font style consistently by keeping the balance will attract the audience to have a sight of your brand.
The versatility of branding design should be persistent for desktop, website, and mobile interfaces. Tips to ensure typography versatility is to have some experience with the chosen font. You can draft and adjust the weight, size, and font format to bold, italic, or regular into different shapes as well.
For instance, if the typography for the logo, consider making it simple. On the other hand, for desktop or mobile, you can harmonize the aspect ratio for the design. It will be different as well as the design is supposed to be displayed on the billboard.
Since the typography is used to communicate with the audience, you have to put your attention to readability. Ensure typography is in balance both line and letter spacing to distinguish each letterforms.
Moreover, explore to find font options that are most likely to be clean, simple, and not too dramatic. Typography readability works in perfect harmony with the versatility of typography by adjusting the size and font style.
Also Read: 7 Best AI for Typography: Design Faster and Smarter
The shape and size of each font will be the main attractor for the audience. It will give an impression at first sight once people find your brand awareness campaign using design. What else typography can do for branding?
Typography is mainly supposed to be the voice of the brand to speak to the audience through logos and poster designs. People will find out the concept of your business whether it is friendly or more professional, and whether it is cheerful or more intense.
Hence, choosing typography for your brand with font pairing and adaptive color for the design is important. It is the main key to gaining more customers for your business, consider putting typography in the right design principles with other elements.
Also Read: 12 Best Fonts For Your Restaurant Brand and Menu Design
Despite being creative only, try to acknowledge the font meanings for your business. Choose a font series such as Serif, Sans Serief, or Times New Roman with its own meanings to express emotion to the audience.
For instance, use gothic font for man’s clothing business to express intense emotion and masculinity. On the other hand, use the playful font and play with color to represent cheerful emotion for the baby’s clothing business.
Design is not only speaking with elements such as images and graphics, but typography also becomes the main focus of to building experience. Readable font, unique shape, and iconic additional elements in the logo will give satisfaction to the audience. In addition, it will make people easily remember your business.
Take a look at Instagram typography, called Instagram Sans that become iconic to represent the platform. The experience people will get from the typography is about simplicity and accessibility with a clean combination of grotesque and geometric styles.
Also Read: Finding Your Typeface: How Typography Makes or Breaks the Brand
Business will be nothing if there is no branding campaign with posters and logos. Within the design, there is typography which holds a crucial role in expressing emotion, tone of voice, and showing brand identity. However, among those fonts and typefaces, you should consider choosing which one is decent for your business.
One place that you have to visit to explore more than 600 fonts is Type Factory. There, you can find a bunch of fonts with different typefaces that can be used for typography. Moreover, every font from Type Factory is available for purchase along with the licenses either for personal use or commercial with limitations.
The fact is you can get a font only for $12 and unlimited for personal and blog use, 5 niches for commercial use, and 2 computer installations. Only on Type Factory you can discover branding typography and add to your cart High-Quality Fonts for Sale with 25% off using the TYPEFACTORY25 code.
